Founder guides

Answer-first guides for UK founders and e-commerce sellers, organised by topic. Looking for our original field notes? See the founder library.

Starting a business in the UK (first steps, business plans, structures, mindset, side hustles to full-time)

UK company admin and legal basics (Companies House, sole trader vs limited, contracts, terms, GDPR, trademarks, insurance)

Tax, bookkeeping and finance for UK startups (VAT, self assessment, corporation tax principles, cash flow, pricing, margins, HMRC admin)

Setting up an e-commerce store (Shopify, WooCommerce, Magento, product pages, checkout, payments, site speed, UX)

Selling on marketplaces (Amazon, eBay, Etsy, TikTok Shop, OnBuy, wholesale and multichannel)

Product sourcing, suppliers and manufacturing (UK and overseas suppliers, samples, MOQs, quality control, importing, product safety)

Fulfilment, shipping, returns and inventory for small e-commerce brands

Marketing and growth for startups (SEO, content, email, social, paid ads, branding, PR, analytics)

Practical AI for small businesses and AI-first startups (tools, workflows, automation, prompts, risks, AI search visibility)

Sales and customer experience (first customers, B2B sales, customer service, reviews, retention, pricing conversations)

Funding and growth (bootstrapping, grants, loans, angels, crowdfunding, investor readiness, scaling decisions)

Operations, productivity and building a team (hiring, freelancers, processes, workspace, founder wellbeing, mentoring)

Cohort one / 2026

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