Start close to the work
For early orders, self-fulfilment exposes packaging flaws, confusing variants and the questions customers ask. Record the true time and consumable cost per order. The kitchen-table phase should create knowledge, not become permanent infrastructure.
Know the three common models
Self-fulfilment gives control and low fixed cost. A third-party logistics provider offers scale and carrier access but adds fees and process constraints. Shared warehouse support can bridge the two, especially when operators nearby can help solve exceptions.
Compare total cost, not headline price
Include receiving, storage, pick fees, packaging, shipping, returns, account fees and surcharges. Model slow and peak months. A low pick fee can hide expensive storage or exception handling.
Prepare clean data
Every item needs a unique SKU, dimensions, weight and scannable label. Decide how bundles, backorders and returns work. Connect stock across channels and define the source of truth before handing inventory to anyone else.
Use service levels that customers value
Fast dispatch matters, but reliability and clear communication matter more than promises you cannot keep. Track dispatch accuracy, delivery exceptions, damage, cost per order and return turnaround. Review the causes, not only the percentages.